Customer Relationship Management Specialist

Date Posted: April 17, 2026

Job Location: Quezon City

Job Description:

 support the development and execution of customer engagement strategies across digital channels. This role focuses on managing customer journeys, leveraging data insights, and executing lifecycle campaigns to strengthen customer relationships and improve retention.

The successful candidate will own the day-to-day execution of lifecycle campaigns and customer journeys across email, SMS, and messaging channels, help analyze customer behavior and campaign performance, and support initiatives that enhance the overall customer experience across online and in-store touchpoints. They will do so in close collaboration with the Digital Strategy Manage

Key Responsibilities 

  • Campaign & Customer Journey Management
  • Monitor and manage customer segments and audiences to ensure relevant communication and targeted messaging.
  • Continuously test and roll out new CRM features (advanced segmentation, triggers, A/B tests, dynamic content) to improve performance
  • Customer Data & Insights 
  • Build regular dashboards or reports (weekly/monthly) on retention, repeat purchase, and campaign KPIs, and present key insights to the Digital and Brand teams

 

Qualifications:

 

  • 2+ years of experience in CRM, digital marketing, or ecommerce marketing.
  • Hands-on experience with at least one CRM or Marketing Automation Platform  (Klaviyo, Braze, Hubspot, or similar)
  • Experience running email/SMS campaigns end-to-end (segmentation, setup, QA, reporting)
  • Bachelor's Degree in Marketing, Advertising, Business, or a related field.
  • Proficiency in Excel and PowerPoint, with the ability to interpret data
  • Strong communication skills and a proactive approach to learning and problem-solving.
  • An enthusiastic team player with a keen interest in digital marketing trends and technologies.
  • Familiarity with the Shopify ecommerce platform is beneficial but not required.